Robbie "Flamejob" Flay

So, Bobby Flay gets hit in the mouth with a cuddlefish. He loses his memory, and the "real" parts of his personality are allowed to surface without being held back by the uber-douche archetype mucking about. What happened - just a different type of meathead... Guess you can take Bobby Flay out of Bobby Flay, but a douche is always a douche...